With Sony buying out its share from the Sony-Ericsson partnership, It showcased its first solo venture handsets in the Philippine market.
First on the list is the Xperia S, the flagship of the series. The first thing to hit you in the face was the crisp, bright and beautiful display. It has Sony's HD technology all over the phone. The HD experience makes anything you look at so realistic. The shadows and the pixels were perfect and clear. Underneath this stylish iconic design is a dual core processor. A 4.3-inch Reality Display with Mobile BRAVIA Engine. It has an HD (1280 x 720) resolution screen front (720p) and back (1080p) cameras for HD recording. Its 12MP camera with Sony Exmor R can take pictures in just 1.5 seconds from standby mode. HD sharing is enabled through a wireless DLNA connection and a HDMI cable to link the Xperia S to the TV.
Built with a sleek full aluminium unibody design. The Xperia P features the WhiteMagic display technology on a smartphone. WhiteMagic technology delivers the brightest viewing experience; even under direct sunlight. Smart power efficiency automatically adjusts the brightness of the screen to the surroundings to conserve battery life. Available in a choice of silver and black, both with an aluminium unibody, the Xperia P has a 4-inch Reality Display powered by the Mobile BRAVIA Engine. Its 8MP camera comes with unique fast capture, HD recording and Sony technology to capture 2D and 3D panoramic images.
With xLoud and Sony 3D surround sound audio technology integrated into the music player, consumers will enjoy a crisp and loud sound experience on the Xperia U. They can also stream music to wireless speakers with a touch using DLNA. The transparent element on the phone also illuminates to match the color of photos in the gallery or the album art of music tracks currently playing. Available in a choice of white or black, the Xperia U comes with pink and yellow exchangeable caps for the base of the smartphone in the box. The phone has a 5MP camera with fast capture, HD recording and 2D and 3D panoramic photo imaging. It has a 3.5-inch Reality Display powered by Mobile BRAVIA Engine.
The NFC-enabled Xperia sola comes with two Xperia SmartTags, allowing consumers to change their smartphone’s settings and applications to fit their lifestyle in an instant. Xperia sola is also the first to feature Sony’s innovative floating touch technology for web browsing. Users navigate the web by hovering their finger above the screen so it acts like a moving cursor, without actually having to touch the screen. Once the desired link is found it can be highlighted and a simple tap will load the page. The Xperia sola has a 3.7-inch Reality Display with Mobile BRAVIA Engine, 5MP camera with HD video recording, and xLOUD and 3D surround sound audio technology. The phone will be available in black, white and red.
Xperia SmartTags are another unique feature that come with the Xperia S, Xperia P and Xperia sola. These small tokens use NFC (near field communication) technology to switch smartphone settings with just a swipe. Users can prescribe tasks on the phone, such as switching on the alarm clock by the bed, muting the phone in time for a business meeting or even turning on the GPS app when entering the car. The user simply swipes the phone by the Xperia SmartTag and the prescribed actions are set, instead of having to go through each task and setting.
The four new smartphones make the most out of Sony’s existing technologies, allowing users to integrate content with the Japanese company’s televisions, tablets and laptop computers.
The Xperia S is already available in the country, while the three others will be launched in the coming months.